The Google and Saindsbury have joined
in a partnership to save the food, a banner ad will be coming on the several
websites of Google and other carries with the advanced voice technology
suggested by Amir Liberman, who working in the Field for all his life. This ad
had a voice technology inbuilt in the Smartphone. Mobile users will be using
this ad in their phones to say the names up to nine ingredients into phone and
the phone will then show a wide area of the recipe scheme to make
snacks to a full meal. Also the desktop user will be using the technology to
enter their information with the keyboard with the same outcome. These ads are
for endorse the Sainsbury Food rescue, which will be aimed to show how people
can use the leftover’s to make amazing food. Google and Sainsbury came
together, after the SERP’s shows that the terms like “leftover” have bumped up with
64% from the search performed last year on the Smartphone only.
marketingweek says“The
tool will also be promoted via social media and in emails to customers, while
Sainsbury’s staff will be fully briefed on the service. Speaking to Marketing
Week, Sainsbury’s head of brand communication Mark Given claims that around a
fifth of the food purchased in the UK is wasted, with 60 per cent of that
“perfectly edible”. He says waste is a big issue for customers but one that
they find hard to address.”
The Voice solution have helped the industry
a lot then anything because it given the opportunity to speak with the client
and users also. This tool will also let the customers to input the amount of
food they have rescued and how much money they saved, this information will
display into a leaderboard shows UK wide Information from the country.
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