Apple has got the class and build
quality but still it has lagging in Tablet industry. A mobile and Tablet
analyst Gartner have released the Tablet sale list of 2013, and according to
Gartner Android phones have topped the list, Apple tablets has on 2nd
place. Android took over 62 % of the total market with 121 Million tablets,
apple sold 70 million tablets. Recently expert detected so many hackers invaded
into with malicious intention to harm the device but user don’t care that much.
Last year Apple had the first place with 53 % of sale on 61 million iPads with
comparison to Android 46 % with 53 million sold. So what fuels sales?? Low
cost, big screen, or Build qualities. Gartner believes that Ironically Money is
matters, and low cost Devices making their way into market.
Gartner said “As the Android tablet
market becomes highly commoditized, in 2014, it will be critical for vendors to
focus on device experience and meaningful technology and ecosystem value —
beyond just hardware and cost — to ensure brand loyalty and improved margins. In 2013, tablets became a mainstream
phenomenon, with a vast choice of Android-based tablets being within the budget
of mainstream consumers while still offering adequate specifications, Going further into specific vendors and
brands, Apple continues to lead tablet sales overall with 36% of all sales on
that 70 million figure. Samsung, as expected, is using its bigger range of
Galaxy tablets to catch up swiftly, with 37 million tablets sold for a 19%
share”
Company struggling to make the way for
their product into the market like Microsoft, Windows Phone OS is great
Operating system but the App Ecosystem is still lacking somewhere, people fares
to buy Windows Device. To compete with Google or Apple, Microsoft needs to
create persuasive ecosystem for consumers and developers too, and as of 2014
Smartphone and Tablet is the key devices to deliver services direct to user
beyond PC so they need to work harder with technology.
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