A company whose continuation depends on well-known technologies can even face loss or extinction of market management, if a revolutionary modernization comes along. You only need to ask Smartphone manufacturers BlackBerry after Apple unveiled the iPhone.
However, a research which is soon to be published in the Management
Science revealed that upsetting innovations should not lead to an incumbent’s drop,
in spite of prevailing intellectual theory in conflict. Confirmation from the Speech Recognition Company, was
authored by the Wharton management professor Mr. David Hsu, Mr. Matthew Marx, who
is a professor of technological improvements, he did entrepreneurship and planned
management at MIT, and Mr. Joshua Gans, who is a strategic management professor
at the University of Toronto.
Certainly, the authors revealed that start-ups announcing
disruptive technology along with
long-term prospective are more expected to end up authenticating to incumbents
or approving to be obtained rather than changing into rivals. At the same time,
as these start-ups will initially battle with the established firms, the incentive
is to establish the value of their modernization to a doubtful industry that
has not yet seen it before.
